In the words of the Blogertize team, their aim is to “popularize the information culture through innovative Internet advertising.” The approach has its starting point in what is termed “Pixel advertising”, an advertising concept whereby advertisers buy a block of pixels in which they can place an ad.
What the Blogertize team does is to sell pixel buttons not to big corporations but to blogs and forums that include interesting posts and discussions, which entertain but also elicit thought and reflection. The intended topics range far and wide, and they go from sports and entertainment to current affairs and science.
The fees that apply are listed on the section that goes by the name of “Charges”, and the price in USD is provided, along with a reference chart that showcases the price in cents per pixel. The service starts for as low as 15 USD (the cost of a 2,000 pixel button), and the top price is 150 USD for an 8,000 pixel button.
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